Writing a Pitch Letter 101

If you are a blogger wanting to do product reviews or other opportunities with brands, a pitch letter can help get you noticed. This is basically an email that you send expressing interest in working with them in one form or another. There are some things you should (and should not) include when writing a pitch letter.

But first, let’s look at the do’s and don’ts of pitching a brand. This is important so that you don’t burn bridges before you even get your foot in the door.

Do’s and Don’ts of Pitching a Brand

1. Do – keep your letter short and sweet – but provide enough to interest the brand to reply to you.

2. Do not – beg other bloggers for contact information! Most work hard to track down the leads they have, you should do the same.

3. Do – research the brand before you email. Know what they carry and how you can help them gain more exposure.

4. Do not – include you entire idea in the pitch letter. It will go on forever if you try to explain, and it’s possible they will take your idea and run with it on their own.

5. Do – proofread!!! If there are too many spelling and grammar errors in your first impression, most reps will click the delete button and move on.

6. Do not – pitch for every single product you see on other blogs. You will get overwhelmed fast, end up missing deadlines, and lose contacts left and right.

Things to Include in your Pitch Letter

1. A compelling subject line. A simple “Hello” or boring “Media Inquiry” in the subject line will likely cause the email to not be opened. PR reps get so many emails every day and your subject line is really where you want to shine. Include a short phrase or a working title for your post that helps them understand why you are contacting them.

Examples:

“I’d love to use XYZ in my baby’s photographs!”

“How the ABC makes baking more fun!”

“5 Ways I Use the DEF in my Kitchen”

2. The recipient’s name. Since we don’t care for the intro, “Dear Blogger”, we need to take the time to find out just who we are emailing. Sometimes, this is impossible, if there is a generic email listed for PR requests. In that case, just begin with “Hello”. If you are given a contact or there is a name listed on their website, USE IT! It will be a much more personalized email when you do something simple as call them by name.

3. Your name and your blog name/link. If you want reps to notice you, you have to give them the pertinent information! Introduce your blog in a way that lets them know exactly what it is about. It helps to give them a little insight on your audience as well, as they will be their target buyers. Remember though, keep it short and sweet!

4. How you can help them. They aren’t so much interested in what you want from them, but how working with you will benefit them. Tell them how you love to cook and their mixer would show your readers just how easy it could make their lives. Tell them about your tight-knit cloth diapering community on Facebook that would love to hear more about their new diaper line.

5. Your blog’s statistics. Now, this one is a bit debated in the blogging community. Some bloggers give them, some do not. I personally think it’s nice to show a little of hardwork right off the bat. If you have 10,000 Facebook fans, why not show that off! I tend to attach my media kit for their review, or just a brief 1-2 lines about how I will promote their post to my XXX Twitter followers and XXX Facebook fans.

6. A personalized pitch. No matter what, NEVER create a form pitch letter that you mass email as-is to hundreds of companies. This is so not the right way about doing things. Quality over quantity here. Tailor your pitch to a single brand, mentioning what you like about their brand, how you already use their products, or which items you think would be a great fit for your blog.

7. An email signature. This is a great place to add more information without making your pitch letter longer. Wisestamp allows you to create a signature that most email clients will add automatically to each email you send. Information to put in your signature includes your name, title, blog name, and social media links.

Mini Challenge

Now that you’ve learned how to properly pitch a brand, let’s get right to it.

Be sure to comment below letting me know you’ve done the following steps. Mention any struggles or “light bulb” moments you had while completing this challenge. Questions are welcome too!

1. Find 3-5 companies you would like to pitch for a review or other relationship.

2. Write a short pitch letter keeping the above tips in mind.

3. Proofread the letter at least twice, and have a friend look over it if possible (I’ll gladly read them for Blogathon participants as well)!

4. Send at least one pitch letter!

We will be happy to hear your thoughts

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